RP 创业公司的品牌创建研究

Created2020-10-20|Updated2025-04-18|2020-2021

|Post Views:

![[20-10_RP_创业公司的品牌创建研究.pdf]]

Author: Jun Shi

Link: http://shijun0210.top/2020/10/20/2020-2021/20-10-20%20RP%20%E5%88%9B%E4%B8%9A%E5%85%AC%E5%8F%B8%E7%9A%84%E5%93%81%E7%89%8C%E5%88%9B%E5%BB%BA%E7%A0%94%E7%A9%B6/

Copyright Notice: All articles on this blog are licensed under CC BY-NC-SA 4.0 unless otherwise stated.

品牌 uic 思想史研究计划

Related Articles

RP 品牌定位

![[20-10-20_RP_V9.pdf]]

RP 问题的提出

品牌：一种传播学的视角

![[20-10_品牌：一种传播学的视角.pdf]]

从“特朗普现象”看当代资本主义新变化

Bibliometric Analysis of Brand Research indexed in Web of Science (1955-2019)

![[20-11-21_Bibliometric_Analysis_of_Brand_Research_indexed_in_WoS(1955-2019).pdf]]

品牌研究co-citation文献精读

The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the marketing of the brand. A brand is said to have positive (negative) customer-based brand equity when consumers react more (less) favorably to an element of the marketing mix for the brand than they do to the same marketing mix element when it is attributed to a fictitiously...

Loading Database